FAQs
Nutella could be called an 'austerity recipe' – in the 1950's, the Second World War and rationing had left chocolate in short supply in Italy. So Ferrero came up with the idea of adding hazelnuts, which were cheaper and more readily available than cocoa, to make the spread go further.
What is the story behind Nutella? ›
After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella® was born.
Why is the N in Nutella black? ›
After doing some research, according to multiple resources, the letter N is black because the name 'Nutella' was originally used by another brand. So they simply changed the colour of the letter to ensure there wasn't a trademark issue.
Who thought of Nutella? ›
Chocolatier Pietro Ferrero is credited for adding cocoa butter to the gianduja mixture, which gave it a velvety, creamy consistency. In 1964, the first jar of Nutella was released - and the rest is history.
What did Nutella get sued for? ›
The class action lawsuit was filed by two San Diego mothers. They claimed Nutella deceived customers into thinking the product was healthy. They cited Nutella's website and commercials as examples of the company's false advertising. The ads depict a mother giving her children toast and fruit covered in Nutella.
What is so special about Nutella? ›
Most kids (and adults) love Nutella, and for good reason: chocolate and hazelnut is an amazing flavor combination. But there's another reason why Nutella tastes so good and is so popular: it's full of added sugar.
Why is Nutella so expensive? ›
Limited Competition: Nutella has few direct competitors that match its specific taste, texture, and brand image. This lack of competition allows the brand to set its prices without significant downward pressure.
Why does American Nutella taste different? ›
European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa. No such proportions are offered for American Nutella—which is why many who have tried both verify that there are small but notable differences in color, flavor, and texture.
Is Ferrero Rocher made with Nutella? ›
However, in 1951, Pietro Ferrero and Michele Ferrero added a key ingredient, vegetable oil, giving birth to new spreadable chocolate called Supercrema, which would be rebranded as Nutella. Behind the crunchy crisp first bite of a Ferrero Rocher is a layer of a variant of Nutella coating delicious hazelnuts.
What country eats the most Nutella? ›
While most of the world loves Nutella, France is particularly keen on it. The country reportedly eats a quarter of all the pots that are produced. That's about 75,000 tonnes of Nutella eaten in France each year.
After Michele Ferrero took over the company, he transformed the product into a creamy spread in 1964 and named it Nutella.
Which country's Nutella is best? ›
Swedish Nutella is the most chocolately. and people who prefer a less sweet, and more nutty spread will tend to like German and Swiss Nutella the best, (although the German Nutella ranked better than the Swiss one). Belgian Nutella: of course, it's still Nutella, but it's the least favorite out of all 5 types tested.
What did Nutella used to be called? ›
In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964.
Who named their kid Nutella? ›
A French court has barred a couple from naming their daughter Nutella after the popular hazelnut chocolate spread. The unusual choice of name by the couple from Valenciennes, in northern France, was noticed by the registrar who recorded the baby's birth last September.
Was Nutella invented during WWII? ›
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!
What does Nutella teach us? ›
Nutella is only one of many reminders that multinational supply chains are at the heart of global struggles like the fight against climate change and the drive to stamp out human-rights abuses.
Was Nutella ever vegan? ›
Unfortunately, Nutella is not vegan. While cocoa and hazelnuts are two of the spread's key ingredients, alongside sugar and palm oil, the addition of skimmed milk renders the product not suitable for vegans.
Why is Nutella in plastic jar? ›
These plastic jars are made from Polyethylene Terephthalate. This substance is recyclable, and Nutella switched from glass to plastic jars because Polyethylene Terephthalate is more water resistant than glass.
