A French Love Affair With Nutella (2024)

France went nutty for Nutella this week when the price of a pot was hugely reduced by a leading supermarket brand and people fought in the aisles to get at the pots. It might be an Italian brand but its biggest supporter is France.

Nutella was created in the 1940s because of a shortage of cocoa

Nutella is owned by the Ferrero family (who also make Ferrero Rocher chocolates) originally in Piedmont, Italy, which is a region famed for its hazelnuts – a key component of the chocolate spread. During World War II when there was a shortage of cocoa, baker Pietro Ferrero came up with the idea of a spread made from hazelnuts, sugar and a little rare cocoa. It wasn’t until 1964 that Nutella – a second iteration of the spread – was officially born and marketed worldwide by the company Ferrero had founded. It was a hit. The company sells 365 million kilograms of Nutella each year in over 160 countries.

A French Love Affair With Nutella (1)

The French eat a LOT of Nutella

While most of the world loves Nutella, France is particularly keen on it. The country reportedly eats a quarter of all the pots that are produced. That’s about 75,000 tonnes of Nutella eaten in France each year.

A French Love Affair With Nutella (2)

And the French go crazy when Nutella’s price is reduced

This week, one of France’s leading supermarket chains reduced its price of a jar of Nutella by 70 percent meaning a 950g pot that normally costs €4,50 was only €1,41. When the Intermarché supermarkets opened across France on Thursday, many people rushed to find the Nutella aisle.

Some people picked up as many pots as they could carry. In some stores, people were pushing and shoving to get to the pots and people got hurt in the process. The police were called and some people received minor injuries.

Nutella is part of the fabric of everyday French life

Stocks quickly ran out as people grabbed as many jars as they could carry. In some stores, customers were limited to just 3 pots per person. In Toulouse, customers were just handed one jar each by wary staff. The promotion was meant to last until Saturday, but many supermarkets had already run out by closing time on Thursday. One store sold as many jars on Thursday as it normally does in three months. Nutella is a big part of French life; kids eat it at breakfast and everyone eats it in crêpes at afternoon tea or ‘goûter.’

A French Love Affair With Nutella (4)

France doesn’t traditionally have stampedes for sales promotions (unlike maybe those that happen in American stores on Black Friday for instance). One shopper summed it up well in the footage when she said, ‘Ça c’est pas normal’ (it isn’t normal behaviour). The French just simply love Nutella!

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A French Love Affair With Nutella (2024)

FAQs

A French Love Affair With Nutella? ›

Bread or Pastry

The French like to have a slice of bread with French butter, jam, or even Nutella. These are often called tartines, which you can see an example of a tartine recipe below.

What do French people eat Nutella with? ›

Bread or Pastry

The French like to have a slice of bread with French butter, jam, or even Nutella. These are often called tartines, which you can see an example of a tartine recipe below.

Which country eats the most Nutella? ›

Each day 1.35 million pounds of Nutella are produced

According to the Ferrero company's statistics, France is considered to be the largest consumer of Nutella in the world where over 25% of the world's production is consumed and produced each year.

What is the story behind Nutella? ›

After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella® was born.

How much Nutella does average French man consumes? ›

Nutella. The first one is pretty obvious: Nutella. Nutella is a chocolate spread made from hazelnuts and is very popular in France. French people consume around 75,000 tonnes of Nutella per year, that's a quarter of all the pots produced worldwide.

What is the difference between American Nutella and French Nutella? ›

European Nutella specifies percentages of each that 13 percent of the finished product is hazelnut, and 7.4 percent of the recipe is cocoa. No such proportions are offered for American Nutella—which is why many who have tried both verify that there are small but notable differences in color, flavor, and texture.

Is Nutella a junk food? ›

Nutella is high in calories, sugar and fat, all of which could cause health problems over time if consumed in high amounts. It does contain more natural ingredients than some similar products, which may be attractive to consumers.

Why is Nutella so expensive? ›

Limited Competition: Nutella has few direct competitors that match its specific taste, texture, and brand image. This lack of competition allows the brand to set its prices without significant downward pressure.

What is Nutella called in Italy? ›

The chocolatiers turned to an ingredient they had in abundance: plentiful hazelnuts from the Langhe mountains, just south of Turin. The chocolate masters created a spread of roughly 70% cocoa and 30% hazelnut paste - and thus, gianduja was born!

Why is Nutella and black? ›

After doing some research, according to multiple resources, the letter N is black because the name 'Nutella' was originally used by another brand. So they simply changed the colour of the letter to ensure there wasn't a trademark issue.

Is it OK to have Nutella everyday? ›

Like any high-sugar food, Nutella should be viewed as a treat. The problem is that people often use it more as a breakfast spread than as a dessert. Consuming Nutella every day will increase the amount of added sugar in your diet, and most people already consume much more added sugar than is recommended.

Do the French eat dinner late? ›

Expect to eat dinner a little later

Unlike in some European countries, such as Germany and the Netherlands, where people tend to enjoy an early evening meal at around 18:00, the French prefer to wait until later to eat their dinner. In fact, they typically don't sit at the dining table until around 20:00 or even later.

What time do they eat dinner in France? ›

The French typically eat dinner between 7 p.m. and 9 p.m., but later evening meals aren't uncommon in major metropolitan areas like Paris. Thanks to its vibrant cafe culture, long lunch breaks are a popular concept in France, and the French tend to enjoy a substantial meal in the middle of the day.

What are you supposed to eat Nutella with? ›

Pair Nutella with toast, and not with just any bread (OK, any bread will be great), but a buttery loaf like Challah or brioche—or try it with a cinnamon-raisin bagel. For the best match of all, toast slices of banana bread and spread with Nutella.

What toppings go with Nutella? ›

Toast your bread lightly – a little crunch is good but you want a little softness too so the Nutella melts together with the bread when you chew it. Be creative with the toppings. Think about the jams, fresh fruits, nuts, seeds and dried fruit you have on hand and have some fun!

What do French people eat with crepes? ›

Typical toppings for crêpes sucrées include: Nutella, chocolate sauce, caramel, sugar, lemon and many more. Restaurant menus for galettes vary, but you'll most likely see the complète, with ham, cheese and an over-easy egg.

How do you eat Nutella crepes? ›

Instructions
  1. Spread nutella evenly on crepe.
  2. Layer berries on top and roll tightly and gently taking care not to tear crepe.
  3. Cut in half and serve.

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