The History of Nutella® | Nutella® (2024)

FAQs

The History of Nutella® | Nutella®? ›

Nutella

After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella^® was born.

The 'Giandujot' paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema. The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella^® was officially born.

About NUTELLA^®

Nutella® was born in 1964. The unique hazelnut spread with cocoa that millions of people around the world love, is made by Ferrero with a meticulous selection of quality ingredients, care and passion into every step of its production.

WORLD War II and Napoleon are partly responsible for Britain's love of Nutella, and there's a fascinating story behind the spread's creation. It turns out hazelnuts weren't added to chocolate spread because it tastes delicious, even though it does, but out of necessity during wartime rationing.

After doing some research, according to multiple resources, the letter N is black because the name 'Nutella' was originally used by another brand. So they simply changed the colour of the letter to ensure there wasn't a trademark issue.

The class action lawsuit was filed by two San Diego mothers. They claimed Nutella deceived customers into thinking the product was healthy. They cited Nutella's website and commercials as examples of the company's false advertising. The ads depict a mother giving her children toast and fruit covered in Nutella.

A French court has barred a couple from naming their daughter Nutella after the popular hazelnut chocolate spread. The unusual choice of name by the couple from Valenciennes, in northern France, was noticed by the registrar who recorded the baby's birth last September.

Nutella is one of a small number of German nouns which can or historically could have all three genders; see the appendix. The masculine gender is rare and only used in some regions.

Who is the father of Nutella? ›

After Michele Ferrero took over the company, he transformed the product into a creamy spread in 1964 and named it Nutella.

Given its popularity, the palm oil content of Nutella can easily reach an unhealthy level. Nutella should not be used as a substitute for peanut butter or any other nut butter despite the hazelnuts in it. It does not have anywhere near the nutritional content of nut butters and is much higher in sugar and fat.

A jar of Nutella is sold every 2.5 seconds in the world, which equates to 24 jars being bought every minute. The country that is the largest consumer of the spread is said to be France. Over 25% of the world's Nutella is consumed and produced in the country.

This statistic shows the number of jars of Nutella peanut butter eaten within one month in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 11.31 million Americans consumed more than 1 jar in 2020.

Rationed Foods. The categories of rationed foods during the war were sugar, coffee, processed foods (canned, frozen, etc.), meats and canned fish, and cheese, canned milk, and fats.

Nutella is sometimes called an “austerity recipe”, as at the time, in the 1950's, the Second World War and rationing had left chocolate in short supply in Italy. Adding hazelnuts, which were cheaper and more readily available than cocoa, made the spread much more affordable.

Most kids (and adults) love Nutella, and for good reason: chocolate and hazelnut is an amazing flavor combination. But there's another reason why Nutella tastes so good and is so popular: it's full of added sugar.