Lamborghini and Enzo Ferrari: a story of criticism | Om Jha, CFA posted on the topic | LinkedIn (2024)

This picture is one of my most favourite ones. I took this last year. It’s a Ferrari, beautiful and powerful, one of the best in the world. The story I am going to tell is one of the biggest corporate rivalry between two super car companies - Ferrari and Lamborghini.The year is 1963. Ferruccio Lamborghini, a successful tractor manufacturer, is unhappy with his Ferrari. He thinks the car's clutch breaks too easily. He drives to the neighbouring village of Maranello and knocks on the door of none other than Enzo Ferrari.The meeting, which was quite short, would change the fate of supercars forever. It would be a textbook example of how to not treat your customers. Mr Lamborghini explained that the clutch was bad. He also made a suggestion on what Mr Ferrari, with simple means, could do for the clutch to last much longer.Enzo Ferrari had a very hard time accepting constructive criticism. Instead of listening to the proposal, he rejects Ferruccio with the now-famous words:“Let me make cars. You stick to making tractors.” - Enzo FerrariFerruccio drove home. Furious. Instead of being well received for his ideas, he had been rejected in the worst possible way. The insult was painful. Really bad. He was also an engineer. His tractors were the best in Italy.On the way home, he made a fateful decision. He would also build sports cars. And – they would be faster and better than Enzo Ferrari's. Lamborghini, as we know it, was born.(Source - https://lnkd.in/dBPevktN)Imagine, if that day Enzo Ferrari listened to his customer patiently, with empathy and tried to solve, he may have avoided the biggest competition ever. Think about it.Have a great weekend 😊.#competition #empathy

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Ferrari has mastered the art of cultivating desire and exclusivity, not just in their cars, but in the entire ownership experience. One of the ingenious strategies they employ is enticing enthusiasts with the base model of a new car release, sparking initial interest and excitement. However, they don’t stop there. Once you’ve become a part of the elite Ferrari family by purchasing one of their vehicles, they tantalize you with the prospect of owning something even more special—the limited edition or special edition variant of the same model.This strategic move serves multiple purposes. Firstly, it creates a sense of anticipation and aspiration among existing Ferrari owners, driving them to crave the latest and most exclusive offerings from the brand. Secondly, by making ownership of a Ferrari a prerequisite for access to these special editions, Ferrari reinforces the exclusivity and prestige associated with their brand, further cementing the bond between the company and its loyal customers.

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Ferrari has mastered the art of cultivating desire and exclusivity, not just in their cars, but in the entire ownership experience. One of the ingenious strategies they employ is enticing enthusiasts with the base model of a new car release, sparking initial interest and excitement. However, they don’t stop there. Once you’ve become a part of the elite Ferrari family by purchasing one of their vehicles, they tantalize you with the prospect of owning something even more special—the limited edition or special edition variant of the same model.This strategic move serves multiple purposes. Firstly, it creates a sense of anticipation and aspiration among existing Ferrari owners, driving them to crave the latest and most exclusive offerings from the brand. Secondly, by making ownership of a Ferrari a prerequisite for access to these special editions, Ferrari reinforces the exclusivity and prestige associated with their brand, further cementing the bond between the company and its loyal customers.

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Ferrari has mastered the art of cultivating desire and exclusivity, not just in their cars, but in the entire ownership experience. One of the ingenious strategies they employ is enticing enthusiasts with the base model of a new car release, sparking initial interest and excitement. However, they don’t stop there. Once you’ve become a part of the elite Ferrari family by purchasing one of their vehicles, they tantalize you with the prospect of owning something even more special—the limited edition or special edition variant of the same model.This strategic move serves multiple purposes. Firstly, it creates a sense of anticipation and aspiration among existing Ferrari owners, driving them to crave the latest and most exclusive offerings from the brand. Secondly, by making ownership of a Ferrari a prerequisite for access to these special editions, Ferrari reinforces the exclusivity and prestige associated with their brand, further cementing the bond between the company and its loyal customers.

2 Men. 2 iconic last names/companies :A long-drawn saga of ego, rejection and rivalry.This is the story of Ferrari and Lamborghini.A chain of events, changing the automobile industry forever.Ferruccio Lamborghini, a young Italian engineer was drafted into the Air Force as a mechanic in 1940. 3 years later, after nearly escaping capture by German forces, he opened a small vehicle workshop.After the war ended, he made tractors in his spare time.Soon started Lamborghini Trattori in 1948, quickly finding success.With success, came money.Soon he buys a couple of Ferraris, but his experience was mediocre. The problem? Ferrari's clutch.😅 The year is 1962.After not getting any help from the Italian Manufacturer, Lamborghini decides to go to Maranello, to speak directly to THE Enzo Ferrari himself!The meeting was very short:Enzo, egotistical as ever, quickly dismissed his complaint.He went on to say: “The clutch is not the problem. The problem is you don’t know how to drive a Ferrari". Reportedly he even said “Let me make cars. You stick to making tractors.”This got to Ferruccio and got him bad!Hi reply? "I'll never buy your cars again. From now on I’ll make my own cars!"🔥The very next year, he started Automobili Lamborghini S.p.A.with just one mission in mind - to make better and faster cars.The rest, as they say, is history.Today, the two names are intertwined with each other.- and to think it all started with an insult!💥 #Automobile #Cars #History #Motorsports

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Ferrari as we all know is the world’s most profitable car maker. Last year it earned almost €118,000 per car delivered. That’s tons of money, considering that it sold more than 11,000 units!The results are so good that the rest of carmakers look like dwarfs. For instance, Porsche, the second most profitable OEM, needs to sell a bit more than 5 of its cars to match the profits generated by one Ferrari. On the other hand, Great Wall Motors from China needs to sell 415 units.Full story: https://lnkd.in/dw4E8ZdTSource: OEMs#carindustryanalysis #felipemunoz #carstats #carsales #automotive #ferrari #porsche

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Automobili Lamborghini S.p.A. always delivers the unexpected. One thing that has become almost expected, though, is that the company is in the best moment - and the best momentum - of its 60 years of history. Today we announce another record result for any first semester ever.And the great results are backed up by a full order bank: Huracán and Urus are sold out, Revuelto is already sold for way over two years…This situation is a blessing, not just for us in the communications department, but for the entire company. Lamborghini is in the midst of the biggest investment campaign of its history. The hybridization of the entire model range, the development of the first fully electric vehicle from Sant’Agata Bolognese, and the transformation of the entire business that comes with it - all of this comes at a cost, that can be lifted with a bit more ease looking at the current results.Let’s keep going strong! Forza Lamborghini!#Lamborghini #automotive #supercars #DrivingHumansBeyond

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Very interesting Calculation of Profit per each unit sold compared to 1 Ferrari◇◇◇

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Crazy to see how many cars must be sold by each OEM to realise the same profit margin as Ferrari !Thanks Felipe Munoz for this very interesting article ! The price war just start for some of them and others worked on volume limitations 💸FERRARI MAKES EVEN MORE MONEY IN 2023One thing is to sell cars and lead the volume rankings and a different one is to make money by selling cars. To be popular does not necessarily mean to make money. And there are two brands in the automotive industry that know this perfectly. Ferrari and Porsche, two of the most iconic car brands recorded the highest margins in 2023 despite being at the bottom of the volume ranking for the year.https://lnkd.in/ebcDw4dy

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