Zlati Meyer|USA TODAY
To most people, Ferrero is simply the first part of the name of individually wrapped hazelnut chocolate pieces that you often see outaround Valentine's Day and Mother's Day — Ferrero Rocher.
But on Tuesday, the European chocolate company announced it was buying Nestle's U.S.confectionary business for $2.8 billion. Then, Ferrero was back in the news on Friday when riots broke out around France over its hazelnut chocolate spread Nutella. TheIntermarché supermarket chain had cut the price of 950-gram jars 70% from $5.85 to $1.75 and shoppers went nuts.
AsFerrero becomes the third-largest chocolate maker on the planet behind Hershey and Mars, according to the market research company Euromonitor International, here are threethings to know about the company.
It has a bigger portfolio than you think.
OK, admit it -- you didn't realize Ferrero owned Nutella. But here are two other brands in the company's stable that may surprise you, too: Tic Tacs and Kinder Chocolate.
Plus, in May, the company bought Fannie May Confections Brands from 1-800-FLOWERS for $115 million and in October, Ferrero announced it was going to acquireFerrara Candy Co. from an undisclosed amount from theprivate equity firm L Catterton. Ferrara's line-up includes Brach's, Lemonheads, Red Hotsand Trolli.
Now with the Nestle acquisition, it adds Baby Ruth, 100 Grand, Laffy Taffy, Raisinets, Goobers and Oh Henry!, among others, to that list.
The fate of one of its new candy bars is in question.Well, at least itsname.
Most of Nestle'sU.S. brands don't include the word "Nestle" in the name. For example, did Bart Simpson say, "Nobody better lay a finger on my Nestle Butterfinger!"or "Nobody better lay a finger on my Butterfinger!"?
Here's an exception: Nestle Crunch. (Cue the 1980s-era commercial that informed America that "chocolate isscrunchious when it crunches.")
Nestle Crunch, which has crisped rice embedded into the chocolate bar,was introduced in 1938 in the U.S., but now is sold worldwide, according to Nestle.
Ferrero declined to say if the name of thesweet treat would be tweaked.
"We cannot comment at this point on future business strategies regarding this business or products," the company said in an e-mail.
More: 'Nutella riots' erupt in France over discounted chocolate-hazelnut spread
More: Nestle is selling its U.S. candy business to Ferrero for about $2.8 billion
More: First permanent Nutella Cafe opens in Chicago
Ferrero is a family business.
The company has its roots in Italy, where in the 1940s,Piera and Pietro Ferrero turned a pastry shop into a factory. According to the website, Ferrero was the first Italian candy maker manufacturer to open production sites and offices abroad after World War II.
The couple'sson, Michele, and his wife, Maria, took over and then, their sons,Pietro and Giovanni Ferrero, stepped up. Pietro died in 2011; Giovanni is currently the company's executive chairman.
Today, Ferrero is headquartered in Luxembourg and says it has global sales topping $12 billion with distribution across more than 170 countries.
The company entered the U.S. market in 1969 with Tic Tacs.
France discounts Nutella and shoppers go nuts
Brawls broke out in French supermarkets on Thursday as shoppers scrambled to get their hands on discounted pots of the chocolate and hazelnut spread Nutella. (Jan.26)
AP
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