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Daniel R. Coats, M.A.
Daniel R. Coats, M.A.
Higher Ed. Marketing/Communications Professional | Content Writer | Long-Distance Endurance Walker
Published Apr 5, 2022
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When asked what 20th century decade they are nostalgic for, Americans are unlikely to mention the 1930s, according to a poll by The Economist/YouGov.
And for good reason.
The nearly decade-long Great Depression had a devastating impact on the labor market, with national unemployment topping off at 25%, record bank failures, a bear market that took 25 years to recover from, and unprecedented internal migration due to economic hard times and natural disasters.
But an often-overlooked side effect of the Great Depression was the most sustained deflationary episode in modern history.
As everyone with even a rudimentary knowledge of history or economics knows, prices of almost everything inexorably head in one direction: up. The best we can hope for is price stability.
Yet during the Great Depression, prices for many goods and services fell significantly, and stayed low throughout much of the decade.
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Just how inexpensive were consumer items and services during the 1930s?
Check out this chart, examining what average prices during the 1930s would cost in the early 21st century if they recurred. This inflation-adjusted approach helps make a reasonable comparison considering current wages.
Particularly notable is that technology (such as radios and wrist watches) were actually much more expensive during the Great Depression than today.
That’s an example of one of the few major exceptions to inflation: Technology tends to decline, rather than rise, in price.
On the other hand, quite a few items, such as rents, haircuts and cars, were tantalizingly affordable in the Great Depression.
The 1930s were a time of struggle and heartache for millions. But for those who maintained solid employment, there were silver linings. It’s a good reminder that hard times aren’t hard for all and good times aren’t good for all, either.
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