As of December 2023, Wisconsin-based Harley-Davidson reached a market share of around 27.1 percent of the motorcycle market in the United States.
U.S. motorcycle manufacturer market share
Harley-Davidson is the number one motorcycle manufacturer in the United States. The name alone conjures up the stinging scent of burnt gasoline and the roaring sound of bulky chrome and steel bikes glinting in the sun. Harley-Davidson was founded over 100 years ago in Milwaukee, Wisconsin by William S. Harley, as well as Arthur, Walter and William A. Davidson. The company has established itself as one of the key brands on the global as well as the domestic U.S. motorcycle market. On home ground, the Minnesota company reached a staggering 30.6 percent market share in 2020. California is the number one state for motorcycle registrations. In 2018, more than 820,000 motorcycles were registered in the Sunshine State. Over the next couple of years, the motorcycle industry is expected to tap into the electric mobility market and attract new customer groups.
In the heavyweight motorcycle segment, the most important players include Harley-Davidson, the Honda Motor Company, and Polaris, which owns Indian Motorcycles and Victory Motorcycles. Heavyweight motorcycles are a class of cruisers with engine displacements of over 651 cc.
FAQs
Harley-Davidson leads a diverse market
Wisconsin–based Harley-Davidson is still the leading motorcycle manufacturer in the U.S. market, followed by its main competitor Honda. Between 2021 and 2022, H-D's U.S. retail sales fell by about 13 percent to just over 109,000 in the 2022 fiscal year.
What is the market share of motorcycles? ›
In terms of global sales in the motorcycle market, Honda was the largest motorcycle company with shipments totaling 20.3 million units in 2021 followed by Yamaha and Suzuki. In terms of market share, Honda held a 50% market share. Harley-Davidson accounted for 9% of global shipments while Ducati accounted for 5%.
Who is the largest motorcycle manufacturer in the US? ›
2022 Revenue: $5.76 billion
Harley-Davidson, Inc. (NYSE:HOG) , an American motorcycle manufacturer Harley-Davidson, Inc. (NYSE:HOG) was established in 1903. The Milwaukee, Wisconsin-based company is well-known for producing an assortment of motorcycles, such as sports bikes, cruisers, and touring bikes.
What is Harley's market share in the US? ›
As of December 2023, Wisconsin-based Harley-Davidson reached a market share of around 27.1 percent of the motorcycle market in the United States. Harley-Davidson is the number one motorcycle manufacturer in the United States.
Which motorcycle manufacturer sells the most bikes? ›
It is almost well known that the Japanese manufacturer dominates the industry with around one third of the industry in its hands. In 2023, Honda sold 18.4 million two wheeler globally (+4.3%) near 0.7 million more than in the previous year.
Who is the winningest motorcycle manufacturer? ›
Honda holds the record for the most Grand Prix victories on the premier class, having won 313 times.
What is the best selling motorcycle of all time? ›
Sales: In terms of pure sales numbers, the clear winner is the Honda SuperCub. With over 100 million units sold since its 1958 debut, it's the best-selling motorcycle ever made. Its reliability, affordability, and ease of use have made it a global phenomenon.
Which state owns the most motorcycles? ›
From Alaska to Florida, the United States is home to nearly 8.8 million registered motorcycles. California leads the nation in total ownership, while Florida, Ohio, Pennsylvania, and Texas round out the top five states.
Why are Harley-Davidson sales declining? ›
April 25 (Reuters) - Harley-Davidson (HOG. N) , opens new tab on Thursday reported a 23% decline in first-quarter profit, hurt by slowing motorcycle sales as high borrowing costs deter potential buyers from making expensive purchases, sending its shares down 18% in afternoon trade.
What motorcycle has the most American made parts? ›
You won't find a motorcycle brand that's more patriotic than Harley-Davidson®. Each H-D® bike at Harley-Davidson® of New Port Richey is American-made, and that's something we take pride in.
The top Harley Davidson Competitors are Triumph Bikes, Yamaha Motorcycles, Ducati, Royal Enfield, Viper Motorcycle Company, Polaris, Kawasaki, Honda, BMW motorcycle, BRP, Gibson, Arctic Cat.
Where are motorcycles most popular in the US? ›
From Alaska to Florida, the United States is home to nearly 8.8 million registered motorcycles. California leads the nation in total ownership, while Florida, Ohio, Pennsylvania, and Texas round out the top five states.
Which is the most popular motorcycle race in the United States? ›
The annual Daytona 200 began in 1937 and is held at the Daytona Speedway. The event usually occurs during early spring and is managed by the American Motorcyclist Association (AMA). The race became increasingly popular in the 1970s as it attracted the largest audience in AMA history.
