The Simple Mindset That All Recession-Made Millionaires Share (2024)

Whether you’re swapping stories on the golf course or making small talk at a co*cktail party, our current economic climate seems to edge itself into virtually every conversation. While some investors instinctively pulled their investments in preparation for the downturn, more seasoned investors recognize the unique opportunities that hide in the shadows of a recession. The question is, how do you take advantage of these opportunities while safeguarding your investment against the unknown? Well, in my experience it has a lot to do with shifting your mindset to think beyond the current economy, having the courage to jump on opportunities when they arise, and remaining mindful of your financial needs (and goals) along the way.

Be Brave Enough to Think Long-Term

Simply uttering the word recession will alter the buying habits of many Americans, and rightfully so. Even when a recession is expected, there’s some degree of uncertainty surrounding its duration and severity, but there’s always a silver lining. Many of today’s millionaires were actually born out of past recessions, and this one will be no different. So, what’s the secret? Well to answer that, I’m going to reference one of America’s most successful investors, Warren Buffet, who famously stated:

“Be fearful when others are greedy, and greedy when others are fearful”

With this simple statement, Buffet is hinting at the cyclical nature of our economy and reminding us of the financial benefits of thinking long-term. He simultaneously cautions investors to be weary during times of prosperity while reminding us that every economic downturn will eventually have an upswing — and it’s this exact mindset that creates millionaires out of recessions.

Admittedly, it can be difficult to think optimistically while others proclaim the sky is falling, but it’s crucial, nonetheless. Be brave enough to trust that the market always bounces back, and you’ll have a shot at coming out of this economic downturn more prosperous than you entered.

Don’t Settle for a Good Deal When There Are Great Ones to Be Had

Once you’ve shifted your mindset to focus on the long term, it’s time to seek out opportunities with the most growth potential. Of course, this will vary by region, but a couple of asset classes that hold their value (and can even appreciate) during economic downturns are multi-family properties and college housing. Why? Well, as the recession negatively affects businesses, some Americans will inevitably lose their jobs or have their hours reduced. Unfortunately, this will force some families to downsize into less expensive properties (like multi-family units), increasing their demand and subsequent value. Others will take the opportunity to go back to school and seek out more affordable college housing, which will increase the value of college rentals as well.

While I would be remiss to exclude recession-specific opportunities like foreclosures, distressed sales, and short sales — these types of properties come with unique complications (and paperwork) that warrant consideration. So, although it’s possible to scoop up a phenomenal deal, always perform your due diligence with these types of deals.

At the end of the day, the types of properties you choose to invest in during a recession will depend upon your financial needs and goals, which is why it’s crucial to get clear on those before jumping on a seemingly once-in-a-lifetime opportunity.

Keep Cash Flow in Mind

With money tied up in long-term investments, a lack of liquidity can make properties with recurring cash flow and low carrying costs a top priority. In terms of cash flow, income properties are one of the best options as your renters will cover the carrying costs. If being a landlord isn’t your forte, there are other strategies you can use to minimize your carrying costs. The first option is to force appreciation by investing in renovations. While this option does require an upfront cost, the right renovations (kitchens and bathrooms) can drastically improve the value of a property and the equity you’re able to pull out of it. When liquidity is an issue, you’ll also want to look into strategies that allow you to defer your taxes until the property has generated enough cash flow or equity to pay for it.

Now, if the mere thought of being a landlord, completing renovations, or figuring out tax strategies have you running for the hills, partnering with an investment fund can provide the best of both worlds. With the right fund, you can effortlessly grow your investment (likely more than you would on your own) and benefit from the knowledge of industry experts, without any of the heavy lifting.

Regardless of which investment strategies suit your current lifestyle and long-term goals, remember that the millionaires of today all have one thing in common, they went for it. So, do your homework, decide which investment suits your needs, and make it happen — after all, no one ever made millions by sitting on the sidelines.

The Simple Mindset That All Recession-Made Millionaires Share (2024)

FAQs

The Simple Mindset That All Recession-Made Millionaires Share? ›

Be Brave Enough to Think Long-Term

Why are more millionaires made during recessions? ›

A downturn is merely a chance to rethink operations and devise a plan to push it forward. The business owners who go on to become multi-millionaires take option two. In fact, it's common that during or soon after a recession there's money on offer, if you are brave enough to go find it.

Who makes the most money during a recession? ›

Historically, the industries considered to be the most defensive and better placed to fare reasonably during recessions are utilities, health care, and consumer staples.

How do you build wealth in a recession? ›

5 Things to Invest in When a Recession Hits
  1. Seek Out Core Sector Stocks. During a recession, you might be inclined to give up on stocks, but experts say it's best not to flee equities completely. ...
  2. Focus on Reliable Dividend Stocks. ...
  3. Consider Buying Real Estate. ...
  4. Purchase Precious Metal Investments. ...
  5. “Invest” in Yourself.
Dec 9, 2023

How do people profit from a recession? ›

Another way people can make money during recessions is by figuring out ways to increase their personal income through passive sources like dividends, interest, and income from renting out unused space, property, or goods.

Who profits most in a recession? ›

10 Businesses that Thrive in a Recession
  • Plumbing and electrical services. ...
  • Food and beverage companies. ...
  • Healthcare services. ...
  • All pet-related services and product offerings. ...
  • Residential and commercial cleaning companies. ...
  • Information technology (IT) support. ...
  • Financial services. ...
  • Daycare and childcare services.
Oct 2, 2023

What does Warren Buffett say about recessions? ›

As Buffett famously wrote in a 2008 op-ed for The New York Times: “Be fearful when others are greedy, and be greedy when others are fearful.” This essentially means that when others are fearful of investing money — like ahead of or during a recession — you should take advantage by scooping up stocks and other assets at ...

Who gets hit hardest in a recession? ›

Industries affected most include retail, restaurants, travel/tourism, leisure/hospitality, service purveyors, real estate, & manufacturing/warehouse.

Where is the safest place to put your money during a recession? ›

Investors often gravitate toward Treasurys as a safe haven during recessions, as these are considered risk-free instruments. That's because they are backed by the U.S. government, which is deemed able to ensure that the principal and interest are repaid.

What jobs get cut first in a recession? ›

Some industries feel the impact of an economic downturn more than others. These industries tend to get hit the hardest. Hospitality and tourism - Many cut down on vacations and travel to save money. Entertainment and leisure - People tend to seek inexpensive, at-home forms of entertainment during a recession.

What not to do in a recession? ›

What Are the Biggest Risks to Avoid During a Recession? Many types of financial risks are heightened in a recession. This means that you're better off avoiding some risks that you might take in better economic times—such as co-signing a loan, taking out an adjustable-rate mortgage (ARM), or taking on new debt.

What is the best asset to hold during a recession? ›

Riskier assets like stocks and high-yield bonds tend to lose value in a recession, while gold and U.S. Treasuries appreciate. Shares of large companies with ample, steady cash flows and dividends tend to outperform economically sensitive stocks in downturns.

Is it better to have cash or property in a recession? ›

Cash: Offers liquidity, allowing you to cover expenses or seize investment opportunities. Property: Can provide rental income and potential long-term appreciation, but selling might be difficult during an economic downturn.

Can you become a millionaire in a recession? ›

As you can see, getting rich during a recession isn't that complicated. Keep your expenses low, make sure you have steady income, and invest as much as possible. If you're able to do that, you'll come out ahead.

What happens to rich people in a recession? ›

When a recession is on the horizon, the rich usually don't have to worry too much. They're usually in a good position to ride out the rough economic times, the last to be affected and the first to recover value. But in the case of a richcession, wealthy Americans could feel a unique pinch on their budgets.

What gets cheaper during a recession? ›

Because a decline in disposable income affects prices, the prices of essentials, such as food and utilities, often stay the same. In contrast, things considered to be wants instead of needs, such as travel and entertainment, may be more likely to get cheaper.

Why do the rich get richer during inflation? ›

The wealthy possess sufficient funds to make investments across the spectrum of the financial system. They have the resources to hire professional financial advisors to protect and grow their wealth. These professionals can find legal ways to hedge their portfolios, protecting from inflation's deleterious effects.

Were more millionaires created during the Great Depression? ›

It is a little known fact that more millionaires were made during The Great Depression than in any other era in U.S. history.

Is money worth more during a recession? ›

Most stocks and high-yield bonds tend to lose value in a recession, while lower-risk assets—such as gold and U.S. Treasuries—tend to appreciate. Within the stock market, shares of large companies with solid cash flows and dividends tend to outperform in downturns.

Who got rich during the recession? ›

The result? When the market rebounded, Getty was a rich man, thanks to his action when the economy appeared to be at its worst. The same thing happened to people like Warren Buffett, Jamie Dimon, and Carl Icahn during the Great Recession of 2008.

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