Search
OUR HERITAGE
Nutella®: a story of love and passion
Do you know the history of Nutella®‘s signature recipe and unmistakable taste?
Positivity as a main ingredient
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.
1946
The Giandujot
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
1951
SuperCrema
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
1964
Nutella® is born
The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®.
1965
The iconic jar
With its iconicdesign, Nutella® was launched in Germany.
1966
Oh la la!
Nutella® arrivedin France with great success.
1996
30 years of optimism in France
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
2005
The Guinness Book of Records
On May 29th, 27.854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.
2007
World Nutella® Day
On February 5th 2007, all Nutella® lovers were called to unite by the Italo-American blogger Sara Rosso. Since then, World Nutella® Day has been celebrated every year.
2011
A passion to be shared
The global Facebook page dedicated to Nutella® reaches 10 million fans in one year.
2014
Half a century of great memories
To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
2015
30 million friends
At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!
2017
The Nutella® Cafe
On May, 31st, Nutella® opened its first restaurant in Chicago, a special place where all Nutella® fans can enjoy a unique experience by choosing delicious recipes from a wide menu. Have a look here:
More good news!Nutella® opened its second restaurant in New York in November 2018, discover it at:
2019
The Nutella Biscuits
After Nutella&Go and NutellaB-ready, the family expanded with the launch of NutellaBiscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
2020
The Nutella Muffin
When fluffy dough meets a creamy and delicious Nutella® heart, it’s the perfect match. First launched in Italy and now available in Europe, USA and Gulf. Try the NutellaMuffin for a unique experience!
2023
The Nutella Croissant
Since its launch, it is delighting European consumers with a crispy flaky pastry and its tasty Nutella® filling. Say hello to the Nutellacroissant.
2024
60 years of smiles
It’s Nutella®’s 60th anniversary and with global celebrations we spread the power of smiles. #GiveANutellaSmile and celebrate with us: the more we smile, the more they spread.
Timeless Nutella®
From the last century to the many years to come, Nutella® has gone through times driven by the same spirit of passion, quality and care for its ingredients. No doubt the story will continue with the same positivity!
GET INSPIRED
Be creative with Nutella®
Everyone knows how good is Nutella® on bread but there are many different ways to enjoy Nutella®'s delicious taste!
Unleash your creativity and try new recipes with Nutella®.
View all recipes
There is still a lot to discover
