The All-Consuming Nation: Chasing the American Dream Since World War II
Mark H. Lytle
Published:
2021
Online ISBN:
9780197568286
Print ISBN:
9780197568255
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The All-Consuming Nation: Chasing the American Dream Since World War II
Mark H. Lytle
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Mark H. Lytle
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174–197
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Published:
October 2021
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Lytle, Mark H., 'The Golden Age of Consumption', The All-Consuming Nation: Chasing the American Dream Since World War II (
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Abstract
The chapter opens with a survey of the corporate displays and product features at the 1964 New York World’s Fair, highlighting the irony of the civil rights protest around the new Ford Mustang. It then explores major trends in consumer patterns with a focus on automobiles. The following section explores how the “Great Compression” influenced patterns of consumption, recreational pastimes, and leisure. It also looks at trends in home and household goods design, as well as growing diversity in consumption such as the new popularity of ethnic foods, led by pizza. The next section looks at the sources of the prosperity that fed the boom in consumerism. Finally, the last section deals with trash, a dark side of the consumerism where ironically some people measured the strength of the economy by the number of garbage trucks at landfills.
Keywords: 1964 World’s Fair, lowering income inequality, new styles of consumption, automobiles, prosperity, trash
Subject
History of the Americas
Collection: Oxford Scholarship Online
The All-Consuming Nation. Mark H. Lytle, Oxford University Press. © Oxford University Press 2021. DOI: 10.1093/oso/9780197568255.003.0008
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