Most and least popular new car colours revealed (2024)

FAQs

What is the least most popular car color? ›

Maroon, pink and cream remained the least popular colours, comprising just 604 registrations combined. Meanwhile, orange, bronze, turquoise and brown fell in popularity compared with 2023 volumes.

White is the nation's most popular color, making up over a quarter of cars, followed by black, gray, and silver. Grayscale colored cars (white, black, gray, and silver) account for 78.5 percent of all vehicles on the road.

We've referenced the safest color car on the road. That color is white. White cars are 12 percent less likely to be involved in an accident than black cars at any time of the day under any conditions. This is because there is often a lot of contrast between white cars and its surroundings.

Just like favorite colors, men and women have the similar distaste for certain hues. Regardless of gender, brown, orange, and yellow are at the top of people's least favorite colors.

Eminent White Pearl

White cars have a natural sense of luxury and classiness that can't be denied. So, it's a great choice if you want to keep your car color simple but not dark.

Neutral colors like white, black, silver, and gray are consistently associated with luxury and elite social status. They are elegant and often considered “classy,” at least compared to “loud” car colors like yellow and red. When considering practicality, sliver and gray hues are much easier to keep clean.

Beige, light blue, light gray, and silver are the best car color choices for those who want to keep their vehicles clean. In addition, white paint can hide dust and debris well. But, dirt that accumulates can be tough to hide on a white car.

White, silver, and other light colors are coolest, reflecting about 60% of sunlight. However, dark "cool colors" that reflect primarily in the invisible "near infrared" part of the solar spectrum can also stay cooler than traditional dark colors.

What is the new color for 2024? ›

Benjamin Moore's 2024 Color of the Year is Blue Nova, a cool and captivating shade of blue with the prettiest hint of violet.

But even among privately-owned vehicles, some visually distinctive colors like red and yellow have lost serious ground over the past five years. Yellow, as it happens, is by far the least popular color, with just 0.1% of buyers opting for the shade this year.

White tops our list as the hottest color for cars 'cause it's just so fresh and clean. The reason why white works so well is that it can be used to create the most visually-appealing contrast between the main body of the car and smaller parts like the wheels, grill, or windows.

According to the National Motorists Association, white-colored vehicles get pulled over the most. That said, red vehicles come in second, followed closely by gray and silver. Unsurprisingly, white cars are stopped by law enforcement because it's the most common vehicle color.

Gold: While it may be a unique choice for some, gold cars often have lower resale values as they may be seen as dated or less universally appealing. Purple: As a less common and quite specific colour, purple cars can be harder to sell and might fetch a lower resale price.

PuRpLe probably the rarest car colour.

The cheapest color to paint a car is typically one of the standard, non-metallic colors such as white, black, or certain shades of red and blue.