Electric motorcycles are failing to attract customers (2024)

DPA

·4 min read

In a world plagued by air and noise pollution, quiet and low-emissions electric motorbikes could represent the future of motorcycling. And yet poor sales figures show that few people are interested in buying one.

BMW's motorbike division originally wanted to present an electric model in 2025, but postponed the debut until 2027 at the earliest. The reason for the delay is telling.

The Bavarians say there is no significant customer demand for electrically powered motorbikes "in any market in the world," either now or in the foreseeable future, BMW motorbike boss Markus Flasch told the German news NTV website.

BMW is technically capable of building a motorbike with a range of more than 200 kilometres, said Flasch on the fringes of a model unveiling in Lisbon yet as long as customers are not ready to buy, there is no sense in starting production.

US-based Harley Davidson is another big name in the industry yet it has only managed to sell 400 of its trademark Livewire electric two-wheelers, around 0.2% of total sales. The bike costs nearly $23,000 to buy.

Electric motorcycles, which are more a lifestyle purchase, than practical daily transport, are quick on the road yet it seems they cannot offer the pure riding pleasure of petrol-powered models.

When the UK weekly Motorcycle News asked readers a few years back whether "the '20s be the decade of the electric bike?", one scathing reaction was typical of much rider criticism.

"Electric motorcycles are an utter joke," said the respondent. "Who wants to hear a whirring sound instead of a race silencer on a four stroke? Let's not even mention the pathetically short range. Stick them in the skip where they belong."

Swedish company Cake wanted to revolutionize the electric motorbike market with an extravagant design and particularly low noise levels, just as Tesla is trying to do with cars. Now the firm is bankrupt.

Company founder Stefan Ytterborn told Swedish media that it had been hard to attract investors. Amid a recession there was also lack of conviction that customers will buy high-quality electric motorcycles.

Experts believe electric propulsion is right for commuter two-wheelers and scooters where a low range is acceptable and customers are more interested in utility value than looking cool.

Other motorbike manufacturers like Ducati and KTM are keeping quiet about any plans for electric models they might be considering.

Triumph was enthusiastic about its TE-1 project but pulled the plug on development two years ago. It is not clear when or even if a production version will ever appear.

Italian makers Ducati and KTM have also been tight-lipped about electric motorcycles, although Japanese manufacturer Yamaha says it believes they have a future and has brought out an electric off-roader for time trials.

Even tyre manufacturer Michelin, for whom electric motorbikes could offer a niche market with new tyre types, see no incentive in developing special products for the segment.

Company executive Romain Bouchet said there is simply no technology on the market that would allow electric motorbikes to compete with their conventionally-powered counterparts. He also sees a lack of interest among motorcyclists, who in his opinion prefer petrol power.

Modern electric motorcycles do have certain flaws, including reliability issues, high purchase cost and a lack of charging points. Until these problems are taken care of by motorcycle manufacturers and transportation departments, they appear unlikely to make a mark.

Many motorcyclists use their machines for long tours or holiday journeys and a lack of battery range is a big deterrent. Having to frequently recharge along the way also flies in the face of the feeling of freedom which these bikes afford their owners.

There is no bodywork to protect the technology of electric motorbikes either, making them vulnerable to damage, especially in dusty climes. When dust particles enter the electric components and cooling fans, it can cause overheating and even motor failure.

Enthusiasts love to customize their motorcycles, boosting performance or altering their appearance. Customizing an electric motorcycle is, however, difficult and modifying an electric-powered motorbike to make it go faster is nigh on impossible for the layman.

US manufacturer Lightning meanwhile offers the sophisticated Strike electric motorcycle with a range of at least 300 kilometres. The makers say it can be charged from 20 to 90% in 12 minutes, eliminating one of the drawbacks compared to a petrol machine.

Lightning owners enthuse about the quietness of the machine but for many motorcycle fans, the silent running is the biggest turn-off. The noise of a motorcycle engine is loved by bikers - and loathed by many in cities - yet for enthusiasts, a motorbike is all about the sense of power and control that comes with the sound of a rorty engine.

Electric motorcycles are failing to attract customers (1)

Electric motorcycles are failing to attract customers (2)

Electric motorcycles are failing to attract customers (2024)

FAQs

Electric motorcycles are failing to attract customers? ›

Modern electric motorcycles do have certain flaws, including reliability issues, high purchase cost and a lack of charging points. Until these problems are taken care of by motorcycle manufacturers and transportation departments, they appear unlikely to make a mark.

Why are electric motorcycles failing? ›

One of the major reasons why electric motorcycles are failing is due to the lack of charging stations. If you compare it with a gas-powered motorcycle, you can easily find a gas station if your motorcycle runs out of fuel.

What are the challenges of electric motorcycles? ›

These include:
  • 3.1 Limited Charging Infrastructure. The limited availability of charging stations can hinder the mobility of electric motorcycle users, especially in specific locations.
  • 3.2 Limited Authorized Service Centers. ...
  • 3.3 Relatively High Purchase Price. ...
  • 3.4 Limited Cargo Capacity. ...
  • 3.5 Lengthy Charging Time.
Mar 6, 2024

Is there a market for electric motorcycles? ›

The global electric motorcycle market size had a value of approximately USD 30.87 billion in 2022 and is projected to reach around USD 143.83 billion by 2030, exhibiting a compound annual growth rate (CAGR) of about 21.21% from 2023 to 2030.

Are electric motorcycles worth buying? ›

Electric motorcycles are far superior when it comes to maintenance. Because there are fewer parts in the construction, there are also fewer maintenance requirements. For instance, you never have to worry about oil changes.

Why electric bikes are not popular? ›

Cost: Electric bikes can be more expensive than traditional bicycles, which may make them less accessible to some people. Range: Electric bikes have a limited range before needing to be recharged, which may make them less practical for long-distance travel.

Why are ebikes banned? ›

According to Electrek's report, NREL's hardline approach towards e-mobility devices stems from safety issues, more specifically, fires. Indeed, e-bike fires have proven to be deadly and difficult to control due to the chemicals and elements found in their batteries, so NREL's concerns aren't a 100% unfounded.

What is the lifespan of an electric motorcycle? ›

Generally, the average lifespan of an electric motorcycle battery ranges from 3 to 10 years, but some batteries can last even longer with proper care.

Why are Ebikes not motorcycles? ›

Many kinds of e-bikes are available worldwide, but they generally fall into two broad categories: bikes that assist the rider's pedal-power (i.e. pedelecs) and bikes that add a throttle, integrating moped-style functionality. Both retain the ability to be pedaled by the rider and are therefore not electric motorcycles.

What are the disadvantages of electric bikes? ›

However, they come with some downsides, including a higher initial cost, increased weight, and a higher risk of theft. The decision to own an e-bike should consider these pros and cons, as well as individual preferences and needs.

Who is the target audience for electric motorcycles? ›

Some of the key market segments include urban commuters, adventure tourers, and performance enthusiasts, among others. Urban commuters are one of the largest market segments for electric motorcycles. They are attracted to electric motorcycles because they are quiet, efficient, and easy to maneuver in city traffic.

What is the outlook for electric motorcycles? ›

According to the latest research, the global Electric Motorcycle market size was valued at USD 20263.57 million in 2022 and is expected to expand at a CAGR of 5.88% during the forecast period, reaching USD 28552.93 million by 2028.

Why electric motorcycles are the future? ›

The cold hard truth: electric motorbikes are the future

Electric engines are inherently more energy-efficient than internal combustion engines, and fewer moving parts and no regular oil changes means less time and money on maintenance.

Which is the best electric motorcycle? ›

Best Electric Bikes Price in India 2024
ModelOn-Road Prices
OLA S1 X₹ 79,999 *
OLA S1 Pro₹ 1,29,999 *
Bajaj Chetak₹ 1,17,285 *
TVS iQube₹ 1,55,600 *
6 more rows

Are electric motorcycles practical? ›

While electric motorbikes previously had an average range of 20 to 40 miles, advances in battery technology have extended the range. Currently, the average range is between 40 and 100 miles, making them more practical for everyday use.

How much does the average electric motorcycle cost? ›

However, we can examine some industry-wide e-motorbike prices to guide you. On the lower end of the spectrum, an electric motorcycle usually costs around $7,000 on average, with prices ranging from $5,000 to $10,000.

Why are electric motorcycles so slow? ›

The speed of an electric motorcycle is dependent on several factors, such as weight, battery, and capacity. However, the charging technology, the expected rider experience, and even road conditions also play a major role.

Are electric motorcycles unsafe? ›

At a baseline, electric motorcycles carry many of the same inherent risks as traditional motorcycles and are widely considered to be about as “dangerous” as gas-powered motorcycles. However, there are a few unique safety issues.

What happened to Harley electric motorcycle? ›

So the company called an audible, and in a move that is likely still too recent to be effectively judged through the lens of hindsight, Harley spun out all of its electric motorcycle development and sales into a new brand known as LiveWire.

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