Founded in 1946 in Alba (Italy) by the young chocolatier Pietro Ferrero, Michele’s father, the Ferrero Group is a family-run business and one of the largest chocolates and confectionery companies in the world. Today, our reach extends across 55 countries on 5 continents with iconic brands distributed in over 170 countries. With his global vision, built upon our heritage, Giovanni Ferrero continues to run the company successfully. Generation after generation, our commitment to creating value forms the basis for crafting our much-loved products in an ethical and socially conscious manner.
Our Company
We are leading the confectionery world by answering and anticipating the needs of our consumers. This includes expanding our reach within global markets and crafting moments of delight for consumers around the world.
The Ferrero Way is seen every day within the iconic brands that win hearts and spread emotions. Today, as they have for over 70 years, our much-loved brands combine high quality, care and innovation. Just as important, they have become an integral part of the lives, habits and family traditions of consumers everywhere.
Ferrero is about people and it’s about caring: for our employees, consumers and the communities in which we operate. We help bring out the very best in our people and give them the opportunity to contribute to something bigger, through creating unique brands that are loved generation after generation.
Our global headquarters is in Luxembourg and we are present in 55 countries and territories around the world: 25 production plants in 5 continents, 8 Ferrero Hazelnut Company manufacturing plants, 6 agricultural companies and the Michele Ferrero Entrepreneurial Project, active in Cameroon, South Africa and India. Since our products are also sold in more than 170 countries, there’s a good chance we’re exactly where you want to be.
Ferrero has social responsibility in its DNA. Our dedication to quality and excellence, our heritage and family values, our respect for the environment, communities, product freshness and high quality standards all contribute to Ferrero’s code of conduct.
Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella
Nutella
Nutella is made from sugar, modified palm oil, hazelnuts, cocoa powder, skimmed milk powder, whey powder, soy lecithin, and vanillin. The process of making this spread begins with the extraction of cocoa powder from the cocoa bean.
Ferrero Rocher® was launched in the UK in 1983 to soon spread around the world and become a favourite boxed chocolate for millions of people. Today, Ferrero Rocher is the world leader in its category and is sold in 140 countries across five continents. A special delivery from Ferrero Rocher is launched.
The Ferrero Group is now one of the world's largest sweet-packaged food companies with over 35 much-loved brands, such as Kinder®, Nutella®, Ferrero Rocher® and Tic Tac®, sold in more than 170 countries.
Ferrero Rocher is a multisensorial experience that starts from the first sight of the pack and builds up to a delicious taste experience. With its unique multi-layered praline and exquisite gold foil packaging, it's a chocolate that truly helps you get wrapped up in the moment.
Thanks to its unique and exquisite recipe, the refined golden wrapper and a distinctive transparent box, Ferrero Rocher was recognized since its launch as a true symbol of Ferrero quality and excellence.
Ferrero Rocher was introduced in 1979 in Italy and in other parts of Europe in 1982. Shortly after its release, production was halted due to a problem with label printing. Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle.
Ferrero's success is a result of its delicious and premium-quality products that people cannot get enough of. The four main brands of Ferrero include Nutella, Kinder, Tic Tac, and Ferrero Rocher.
Ferrero Rocher is popular among immigrant communities in the United States due to its relatively low price compared with other luxury goods, along with its upscale appearance and marketing.
Part of what made Ferrero Rocher so successful among South Asians was that it exuded luxury but was attainable for new immigrants. That connotation, however, is slowly but surely changing. During and after World War II, Italy faced a cocoa shortage.
Ferrero Rocher®, one of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. It was inspired by the desire to make all the pleasure of a sophisticated chocolate speciality accessible to a much wider public.
Ferrero Rocher has delicious layers of crispy wafer and hazelnut, covered in milk chocolate and dressed in sparkling gold: it makes golden your special moments and brings a sparkle to any get together.
Ferrero Rocher is a brand well known to all chocolate lovers. This famous Italian chocolate comes in a variety of sizes, with the most popular being the 16 pieces called 'The Golden Experience' in a classic 200g gift box which we all come across at least once over the festive season.
The chocolate consists of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts.
Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja. In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella".
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